Travel & Eco-Tourism
Over the past decade we have been privileged to work with tourism industry professionals throughout Canada. Co-founder of the Edge, Todd Lucier was a course designer and facilitator for the Edge of the Wedge Experiential Tourism Program at Gros Morne Institute for Sustainable Tourism where he shared many stories of innovation and transformation from this community over the last decade.
Stories are a great way to learn, but at the Edge, students engage with our team, partners and tourism allies from the surrounding community to experience and learn about new ways of engaging travellers. Based at our solar-powered nature retreat on the edge of Algonquin Park, travel and tourism students experience first hand how our team is crafting unique and targeted visitor experiences recognized as Canadian and Ontario Signature Experiences. From this base, we visit inspiring community stages, peak behind the scenes at business operations and most importantly meet fascinating people and discover the stories of our region, learning key success stories, lessons learned and understand the business of experiential tourism.
Today’s travellers have varied interests, motivations and desires when traveling. You’ll participate in a variety of program elements and meet facilitators who tailor experiences for a variety of traveller types. Our hope is that participants come away with a deep appreciation for the value of infusing experiences will local flavours at mealtime and beyond, and inspiration to leverage their own resources to build new and exciting visitor experiences with an appreciation for the importance of community collaboration.
Northern Edge Algonquin is widely regarded as a global leader in sustainable tourism. The Edge is a provincial and national award winner in sustainable tourism and one of only a couple of Platinum Level Green Leaders (TripAdvisor) in Canada. Co-founder Todd Lucier has provided training for thousands of tourism professionals across Canada. He co-produced the Edge of the Wedge Experiential Tourism Training for the Gros Morne Institute for Sustainable Tourism and co-founded Tourism Cafe Canada with Dr. Nancy Arsenault in 2011. See Todd’s Resume.
In 2014-2015, Northern Edge Algonquin hosted a 4-Day Best Practices Mission in Sustainable Tourism for Atlantic Canada Tourism professionals and designed a new 4-day Experiential Tourism Training program called IGNITE. The IGNITE program encourages tourism professionals to work together to create new, immersive tourism experiences that add value based on the unique opportunities of various travel regions.
Post Secondary Travel and Tourism Customized Programs
Post-Secondary students in Outdoor Adventure, Ecotourism, Sustainable Tourism, Recreation and Leisure, Travel and Tourism can participate in selected elements of the IGNITE program to come away with the formula for delivering meaningful, memorable travel experiences at our Algonquin Park home.
Program elements include:
- Identifying your ideal guest.
- Who’s Who in Travel and Tourism Development Process – destination marketing organizations, travel trade, travel media, the role of governments and more;
- Bringing together stages, animators, props and experiences;
- “Do what you do best, partner for the rest.” (TM Tourism Cafe Canada), identifying your ideal community partners, including non-traditional tourism allies;
- From farm to fork, understanding the role of regional food in authentic tourism experiences;
- Cultural and natural history and story-telling;
- Celebrating local flavours with community products;
- Identifying and leveraging community stages;
- Engaging with community partners in forestry, music and entertainment, food growers, brewmaster at Highlander Brew Co, guides and naturalists; trail organizations and more.
- 12 elements of successful Experiential Tourism products;
- Selling Tourism with words, photos, audio, video;
- Sustainable Trails and Minga – hands-on community enhancement projects.
This program is also available for specialist High Skills Major programs with connections to Ontario Secondary School Curriculum including:
Hospitality and Tourism TFH3E
What are the principles and procedures that distinquish an eco-tourism experience? Assess and design facilities, programs and activities that attract tourists.
Environment and Resource Management CGR4E CGR4M
Develop principles of sustainability and resource management in eco-tourism that lead to a more sustainable relationship between environment, society and economy.
Regional Geography: Travel and Tourism CGG30
Canadian and World Issues: A Geographic Analysis CGW4U
Study the ecological impact of human activities in forestry and tourism, discover how these impacts are mitigated. Develop practical solutions to environmental and resource management issues by participating in partnership projects between local tourism industry and forestry.